TY  - GEN
AU  - Johnson,Ericka
AU  - Sjögren,Ebba
AU  - Åsberg,Cecilia
TI  - Glocal Pharma: International Brands and the Imagination of Local Masculinity
T2  - Global Connections
SN  - 9781315585185
PY  - 2016///
CY  - Oxford
PB  - Taylor & Francis
KW  - Sociology
KW  - bicssc
KW  - Anthropology
KW  - Medical sociology
KW  - Gender studies, gender groups
KW  - Health, illness and addiction: social aspects
KW  - swedish
KW  - health
KW  - care
KW  - system
KW  - erectile
KW  - dysfunction
KW  - pharmaceutical
KW  - benefits
KW  - scheme
KW  - lifestyle
KW  - Pharmaceutical Benefits Board
KW  - Young Men
KW  - Small Success Rate
KW  - Pharmaceutical Benefits Agency
KW  - Health Technology Assessment
KW  - HTA
KW  - DTC
KW  - Male Pattern Baldness
KW  - Pharmaceutical Benefits
KW  - Swedish Health Care System
KW  - Pharmaceutical Benefits Scheme
KW  - Clinical Practice
KW  - ED
KW  - Erectile Dysfunction
KW  - Severe Erectile Dysfunction
KW  - Pharmaceutical Solution
KW  - BPH Patient
KW  - Viagra Solution
KW  - Erectile Functioning
KW  - Enlarged Prostate
N1  - Open Access
N2  - The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. An exploration of how global pharmaceutical products are localized - of what happens when they become ‘glocal’ - this book examines the tensions that exist between a global pharmaceutical market and the locally bounded discourses and regulations encountered as markets are created for new drugs in particular contexts. Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, Glocal Pharma offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man. Engaging with debates about pharmaceuticalization, the authors consider the ways in which new identities are created around drugs, the redefinition of health problems as sites of pharmaceutical treatment and changes in practices of governance to reflect the entrance of pharmaceuticals to the market. With attention to ‘local’ contexts, it reveals elements in the nexus of pharmaceutcalization that are receptive to cultural elements as new products become embedded in local markets. An empirically informed study of the the ways in which the presence of a drug can alter the concept of a disease and its treatment, understandings of who suffers from it and how to cure it - both locally and internationally - this book will appeal to scholars of sociology and science and technology studies with interests in globalization, pharmaceuticals, gender and the sociology of medicine
UR  - https://library.oapen.org/bitstream/20.500.12657/102767/1/9781317126799.pdf
UR  - https://directory.doabooks.org/handle/20.500.12854/160563
ER  -