| 000 | 04658naaaa2200913uu 4500 | ||
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| 001 | https://directory.doabooks.org/handle/20.500.12854/160563 | ||
| 005 | 20260216164820.0 | ||
| 003 | oapen | ||
| 006 | m o d | ||
| 007 | cr|mn|---annan | ||
| 008 | 20250528s2016 xx |||||o ||| 0|eng d | ||
| 020 | _a9781315585185 | ||
| 020 | _a9781317126799 | ||
| 020 | _a9780367596583 | ||
| 020 | _a9781317126775 | ||
| 020 | _a9781317126782 | ||
| 020 | _a9781472481634 | ||
| 020 | _a9781315585185 | ||
| 040 |
_aoapen _coapen |
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| 024 | 7 |
_a10.4324/9781315585185 _cdoi |
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| 041 | 0 | _aeng | |
| 042 | _adc | ||
| 072 | 7 |
_aJHB _2bicssc |
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| 072 | 7 |
_aJHM _2bicssc |
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| 072 | 7 |
_aMBS _2bicssc |
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| 072 | 7 |
_aJBSF _2bicssc |
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| 072 | 7 |
_aJBFN _2bicssc |
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| 100 | 1 |
_aJohnson, Ericka _4auth |
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| 700 | 1 |
_aSjögren, Ebba _4auth |
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| 700 | 1 |
_aÅsberg, Cecilia _4auth |
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| 245 | 1 | 0 |
_aGlocal Pharma _bInternational Brands and the Imagination of Local Masculinity |
| 260 |
_aOxford _bTaylor & Francis _c2016 |
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| 300 | _a1 electronic resource (134 p.) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 | _aGlobal Connections | |
| 506 | 0 |
_aOpen Access _2star _fUnrestricted online access |
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| 520 | _aThe Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. An exploration of how global pharmaceutical products are localized - of what happens when they become ‘glocal’ - this book examines the tensions that exist between a global pharmaceutical market and the locally bounded discourses and regulations encountered as markets are created for new drugs in particular contexts. Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, Glocal Pharma offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man. Engaging with debates about pharmaceuticalization, the authors consider the ways in which new identities are created around drugs, the redefinition of health problems as sites of pharmaceutical treatment and changes in practices of governance to reflect the entrance of pharmaceuticals to the market. With attention to ‘local’ contexts, it reveals elements in the nexus of pharmaceutcalization that are receptive to cultural elements as new products become embedded in local markets. An empirically informed study of the the ways in which the presence of a drug can alter the concept of a disease and its treatment, understandings of who suffers from it and how to cure it - both locally and internationally - this book will appeal to scholars of sociology and science and technology studies with interests in globalization, pharmaceuticals, gender and the sociology of medicine. | ||
| 540 |
_aCreative Commons _fhttps://creativecommons.org/licenses/by-nc-nd/4.0/ _2cc _4https://creativecommons.org/licenses/by-nc-nd/4.0/ |
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| 546 | _aEnglish | ||
| 650 | 7 |
_aSociology _2bicssc |
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| 650 | 7 |
_aAnthropology _2bicssc |
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| 650 | 7 |
_aMedical sociology _2bicssc |
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| 650 | 7 |
_aGender studies, gender groups _2bicssc |
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| 650 | 7 |
_aHealth, illness and addiction: social aspects _2bicssc |
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| 653 | _aswedish | ||
| 653 | _ahealth | ||
| 653 | _acare | ||
| 653 | _asystem | ||
| 653 | _aerectile | ||
| 653 | _adysfunction | ||
| 653 | _apharmaceutical | ||
| 653 | _abenefits | ||
| 653 | _ascheme | ||
| 653 | _alifestyle | ||
| 653 | _aPharmaceutical Benefits Board | ||
| 653 | _aYoung Men | ||
| 653 | _aSmall Success Rate | ||
| 653 | _aPharmaceutical Benefits Agency | ||
| 653 | _aHealth Technology Assessment | ||
| 653 | _aHTA | ||
| 653 | _aDTC | ||
| 653 | _aMale Pattern Baldness | ||
| 653 | _aPharmaceutical Benefits | ||
| 653 | _aSwedish Health Care System | ||
| 653 | _aPharmaceutical Benefits Scheme | ||
| 653 | _aClinical Practice | ||
| 653 | _aED | ||
| 653 | _aErectile Dysfunction | ||
| 653 | _aSevere Erectile Dysfunction | ||
| 653 | _aPharmaceutical Solution | ||
| 653 | _aBPH Patient | ||
| 653 | _aViagra Solution | ||
| 653 | _aErectile Functioning | ||
| 653 | _aEnlarged Prostate | ||
| 856 | 4 | 0 |
_awww.oapen.org _uhttps://library.oapen.org/bitstream/20.500.12657/102767/1/9781317126799.pdf _70 _zDOAB: download the publication |
| 856 | 4 | 0 |
_awww.oapen.org _uhttps://directory.doabooks.org/handle/20.500.12854/160563 _70 _zDOAB: description of the publication |
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_c374 _d374 |
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