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001 https://directory.doabooks.org/handle/20.500.12854/160563
005 20260216164820.0
003 oapen
006 m o d
007 cr|mn|---annan
008 20250528s2016 xx |||||o ||| 0|eng d
020 _a9781315585185
020 _a9781317126799
020 _a9780367596583
020 _a9781317126775
020 _a9781317126782
020 _a9781472481634
020 _a9781315585185
040 _aoapen
_coapen
024 7 _a10.4324/9781315585185
_cdoi
041 0 _aeng
042 _adc
072 7 _aJHB
_2bicssc
072 7 _aJHM
_2bicssc
072 7 _aMBS
_2bicssc
072 7 _aJBSF
_2bicssc
072 7 _aJBFN
_2bicssc
100 1 _aJohnson, Ericka
_4auth
700 1 _aSjögren, Ebba
_4auth
700 1 _aÅsberg, Cecilia
_4auth
245 1 0 _aGlocal Pharma
_bInternational Brands and the Imagination of Local Masculinity
260 _aOxford
_bTaylor & Francis
_c2016
300 _a1 electronic resource (134 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aGlobal Connections
506 0 _aOpen Access
_2star
_fUnrestricted online access
520 _aThe Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. An exploration of how global pharmaceutical products are localized - of what happens when they become ‘glocal’ - this book examines the tensions that exist between a global pharmaceutical market and the locally bounded discourses and regulations encountered as markets are created for new drugs in particular contexts. Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, Glocal Pharma offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man. Engaging with debates about pharmaceuticalization, the authors consider the ways in which new identities are created around drugs, the redefinition of health problems as sites of pharmaceutical treatment and changes in practices of governance to reflect the entrance of pharmaceuticals to the market. With attention to ‘local’ contexts, it reveals elements in the nexus of pharmaceutcalization that are receptive to cultural elements as new products become embedded in local markets. An empirically informed study of the the ways in which the presence of a drug can alter the concept of a disease and its treatment, understandings of who suffers from it and how to cure it - both locally and internationally - this book will appeal to scholars of sociology and science and technology studies with interests in globalization, pharmaceuticals, gender and the sociology of medicine.
540 _aCreative Commons
_fhttps://creativecommons.org/licenses/by-nc-nd/4.0/
_2cc
_4https://creativecommons.org/licenses/by-nc-nd/4.0/
546 _aEnglish
650 7 _aSociology
_2bicssc
650 7 _aAnthropology
_2bicssc
650 7 _aMedical sociology
_2bicssc
650 7 _aGender studies, gender groups
_2bicssc
650 7 _aHealth, illness and addiction: social aspects
_2bicssc
653 _aswedish
653 _ahealth
653 _acare
653 _asystem
653 _aerectile
653 _adysfunction
653 _apharmaceutical
653 _abenefits
653 _ascheme
653 _alifestyle
653 _aPharmaceutical Benefits Board
653 _aYoung Men
653 _aSmall Success Rate
653 _aPharmaceutical Benefits Agency
653 _aHealth Technology Assessment
653 _aHTA
653 _aDTC
653 _aMale Pattern Baldness
653 _aPharmaceutical Benefits
653 _aSwedish Health Care System
653 _aPharmaceutical Benefits Scheme
653 _aClinical Practice
653 _aED
653 _aErectile Dysfunction
653 _aSevere Erectile Dysfunction
653 _aPharmaceutical Solution
653 _aBPH Patient
653 _aViagra Solution
653 _aErectile Functioning
653 _aEnlarged Prostate
856 4 0 _awww.oapen.org
_uhttps://library.oapen.org/bitstream/20.500.12657/102767/1/9781317126799.pdf
_70
_zDOAB: download the publication
856 4 0 _awww.oapen.org
_uhttps://directory.doabooks.org/handle/20.500.12854/160563
_70
_zDOAB: description of the publication
999 _c374
_d374