លើកស្ទួយសាលារៀន,
ជំរុញចិត្តអ្នកសិក្សា
មជ្ឈមណ្ឌលឌីជីថលសម្រាប់សាលារៀន ក្នុងការដាក់បង្ហាញបណ្តុំឯកសារ គ្រប់គ្រងបញ្ជីសៀវភៅ និងផ្តល់ធនធានសិក្សាប្រកបដោយគុណភាពដល់សិស្សានុសិស្ស។
Influencer The Science Behind Swaying Others
Cornwell, T. Bettina
Influencer The Science Behind Swaying Others - Oxford Taylor & Francis 2020 - 1 electronic resource (128 p.)
Open Access
The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.
Creative Commons
English
9781003037767 9781000316513 9780367468491 9780367481162 9781000317176 9781003037767 9781000317862
10.4324/9781003037767 doi
Sales and marketing
Communication studies
Sociology
NBC Universal Influencer marketing Advertising Skepticism Marketing ecosystem CVS Pharmacy Influencer phenomenon ALS Foundation Celebrity status RPD. Social Listening Global Web Index Small Scale Influence Brand Relationship Tv Commercial Key Words Human Brands Celebrity Endorsers Weekly Total Minutes Pop Star Tv Rating Chinese Women’s Volleyball Team IOC Executive Board Social Media Monitoring Tools Fondation De France Vice Versa NFL Super Bowl Philco Television Playhouse
Influencer The Science Behind Swaying Others - Oxford Taylor & Francis 2020 - 1 electronic resource (128 p.)
Open Access
The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.
Creative Commons
English
9781003037767 9781000316513 9780367468491 9780367481162 9781000317176 9781003037767 9781000317862
10.4324/9781003037767 doi
Sales and marketing
Communication studies
Sociology
NBC Universal Influencer marketing Advertising Skepticism Marketing ecosystem CVS Pharmacy Influencer phenomenon ALS Foundation Celebrity status RPD. Social Listening Global Web Index Small Scale Influence Brand Relationship Tv Commercial Key Words Human Brands Celebrity Endorsers Weekly Total Minutes Pop Star Tv Rating Chinese Women’s Volleyball Team IOC Executive Board Social Media Monitoring Tools Fondation De France Vice Versa NFL Super Bowl Philco Television Playhouse