លើកស្ទួយសាលារៀន,
ជំរុញចិត្តអ្នកសិក្សា

មជ្ឈមណ្ឌលឌីជីថលសម្រាប់សាលារៀន ក្នុងការដាក់បង្ហាញបណ្តុំឯកសារ គ្រប់គ្រងបញ្ជីសៀវភៅ និងផ្តល់ធនធានសិក្សាប្រកបដោយគុណភាពដល់សិស្សានុសិស្ស។

Influencer (Record no. 344)

MARC details
000 -LEADER
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001 - CONTROL NUMBER
control field https://directory.doabooks.org/handle/20.500.12854/160131
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260216164819.0
003 - CONTROL NUMBER IDENTIFIER
control field oapen
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 20250522s2020 xx |||||o ||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781003037767
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000316513
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367468491
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367481162
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000317176
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781003037767
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000317862
040 ## - CATALOGING SOURCE
Original cataloging agency oapen
Transcribing agency oapen
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.4324/9781003037767
Terms of availability doi
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
042 ## - AUTHENTICATION CODE
Authentication code dc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code GTC
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code JHB
Source bicssc
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cornwell, T. Bettina
Relationship auth
245 10 - TITLE STATEMENT
Title Influencer
Remainder of title The Science Behind Swaying Others
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford
Name of publisher, distributor, etc. Taylor & Francis
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent 1 electronic resource (128 p.)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Source of term star
Standardized terminology for access restriction Unrestricted online access
520 ## - SUMMARY, ETC.
Summary, etc. The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Creative Commons
Standardized terminology for use and reproduction rights https://creativecommons.org/licenses/by-nc-nd/4.0/
Source of term cc
-- https://creativecommons.org/licenses/by-nc-nd/4.0/
546 ## - LANGUAGE NOTE
Language note English
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales and marketing
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication studies
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sociology
Source of heading or term bicssc
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term NBC Universal
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Influencer marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising Skepticism
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing ecosystem
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term CVS Pharmacy
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Influencer phenomenon
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term ALS Foundation
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Celebrity status
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term RPD.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Social Listening
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Global Web Index
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Small Scale Influence
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Brand Relationship
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Tv Commercial
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Key Words
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Human Brands
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Celebrity Endorsers
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Weekly Total Minutes
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Pop Star
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Tv Rating
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Chinese Women’s Volleyball Team
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term IOC Executive Board
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Social Media Monitoring Tools
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Fondation De France
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Vice Versa
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term NFL Super Bowl
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Philco Television Playhouse
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Katz, Helen
Relationship auth
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/102298/1/9781000316513.pdf">https://library.oapen.org/bitstream/20.500.12657/102298/1/9781000316513.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://directory.doabooks.org/handle/20.500.12854/160131">https://directory.doabooks.org/handle/20.500.12854/160131</a>
Access status 0
Public note DOAB: description of the publication

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